Morocco Earthquake – Reminiscences and How to Help.

The aftermath of the September 8 earthquake in Morocco has flooded me with memories and contemplation of what this endearing country has meant to me over the last few years. My days since include connecting to my beloved hoteliers and our teams. Many colleagues were in Marrakech for an annual travel conference, they shared photos, locations for donating blood, providing updates on our favorite hotels in the Atlas Mountains, which seem to be the worst hit region at the epicenter. From Kasbah Tamadot, our clients love to hike through the Atlas Mountains with the locals and stop in villages for a meal. Spending a few hours in the surroundings of the High Atlas Mountains in a uniquely traditional way with one of the properties resident mules. Passing the eucalyptus and olive groves, the path takes a a gentle ascent into a nearby village with its traditional Berber homes. A great way to experience the local culture, the hotel staff come from these villages, the hardest hit area of the earthquake.

Ait Ben Haddou is a historic ighrem or ksar along the former caravan route between the Sahara and Marrakech in present-day Morocco. It is considered a great example of Moroccan earthen clay architecture and has been a UNESCO World Heritage Site since 1987. 

It has been a time of responding to the many clients who have reached out asking if Mustapha, our favorite VIP Client liaison is ok, is his family ok?  I’ve always known Mustapha was a gem, who finds champagne in the Sahara, is my usual anecdote of his many talents. When your clients reach out long after their Journeys, it’s a testament to the nature of our dear clients, and the caring people who manage our clients in foreign countries.

Mustapha Mum, me & Auntie under the fig tree

The outpouring of love and support has been heartwarming.

Many have asked how can we help? Mustapha’s home survived, his parents whose farm is in a small village in the foothills of the Atlas Mountains, lost two rooms. I was welcomed into his parents’ humble home for tea, which translated to an impromptu feast of home-grown dates, walnuts, and mint tea. Mustapha thought it unusual that I was so excited to be included – Mustapha, no one invites me in for tea in Spain, France, etc.

Many of Morocco’s buildings and mosques date from the 12th Century, most of the small countryside villages we pass through don’t look as if they could withstand a drenching rain storm, let alone an earthquake of this magnitude. The ancient culture is what I find most compelling, age old tanneries in Fez still function as a part of their every day life. One of my favorite photos was taken near the Draa Valley, famous as the date basket of Morocco, two women hauling hay with their mules, their brick home looked precarious on the steep hillside. These are typical homes all over Morocco.

Moroccan people are warm, welcoming, and extremely generous, even more so in modest communities. Never say No to Tea and be prepared to be embraced and well fed!  One of the wait staff at Dar Ahlam walked me through his tiny village and took me to his home for tea. His wife and child spoke no English, and I no Arabic- but like the love fest with Mustapha’s mum and Auntie, we communicated.

Another chance encounter where I was warmly welcomed was a lunch visit at the glorious riad Jnane Tamsna owned and run by Merryanne Loum-Martin and her American husband Gary Martin. Within minutes of sharing our mutual friends, we were embraced as instant friends and lingered at their beautiful property for lunch, and I’ve subsequently spent impromptu days in Paris with Merryanne when the Moroccan borders were shut down during the pandemic and stayed at Jname Tamsna, their stunning oasis hotel property on the fringes of Marrakech.

How to help on a direct level?  Gary Martin, a cultural anthropologist, and ethnobotanist is founder of the Global Diversity Foundation. He was a lecturer in the School of Anthropology and Conservation at the University of Kent from 1998 to 2011 and a Fellow of the Rachel Carson Center for Environment and Society from 2010 to 2012. Twice a Fulbright scholar, Gary has a PhD in anthropology from the University of California, Berkeley, and an undergraduate degree in botany. His applied research and teaching on conservation and ethnobotany has taken him to more than 50 countries over the last 30 years.

Their hotel property Jnane Tamsna is 70 km from the epicenter, he mentions that the length and intensity felt worse than an 8.0 earthquake he lived through in Mexico in 1985. There is immense loss of life and livelihoods in the High Atlas villages where they work, especially in the Ouirgane Valley, from where they are receiving reports of many fatalities and homes destroyed.

Global Diversity Foundation has established a Morocco High Atlas Earthquake Relief Fund. Global Diversity Foundation, which has been working in the High Atlas for more than a decade, is directly assisting High Atlas communities. Given our deep ties with the region, we are working on the ground with our Moroccan partners to address the most urgent needs including emergency medical services, food, water, shelter, and transport. We are committed to continue our support to assist communities with their long-term recovery.

Over 2,000 lives have been lost and countless homes, shops and other buildings have been destroyed. Displaced people in High Atlas communities need urgent assistance including clothing, food, shelter, and water. Over the long term, these communities will need to rebuild their lives and livelihoods. The emergency needs will go on way after Marrakech does not make the headlines anymore. These emergency needs will then morph into rebuilding needs while being very active on conservation and green and sustainable means.

Global Diversity Foundation has supported resilience of traditional livelihoods in the High Atlas for over a decade. Once the urgent aid work is over, we will use funds to help families rebuild their homes, incorporating earthquake-resistant construction techniques, and re-establish their traditional ways of living and working. Our approach is community-led and prioritises their pressing needs over the coming months to ensure that people’s lives and livelihoods are rehabilitated as soon as possible.

Besides our local friends in Marrakech, World Central Kitchen is on the ground as well

The NY Times offers a list of options https://www.nytimes.com/…/how-to-help-victims-morocco…

Please Donate! Or better yet, Plan a Journey to Morocco, the Atlas Mountains area has been hit hard, but the remainder of the country is waiting for Travelers!

 Travel Trends 2023 – Shoulder Season is Dead.

Where to GO – Japan, better book now for 2024, Cherry Blossom Journeys for this year sold out last summer. A combination of Covid rollover reservations and cherished Cherry Blossom Customs, this tradition has always been popular. It may be a secret, but spring in South Korea is just as magical as the country shrugs off winter and reemerges bearing the pop of Cherry Blossom shades and scents. The most popular place to see cherry blossoms in Korea is the Jinhae Gunhangje Cherry Blossom Festival, which has attracted over 2,000,000 visitors per year in past years.

Cherry Blossoms, Japan

Sicily, led by the outrageous popularity of White Lotus, clients clamor to trek the trails and plop at super swanky Four Seasons San Domenico Palace in Taormina. Even if you just make the hotel your only seaside destination, the 14th-century Dominican convent turned luxury hotel in the coastal town of Taormina, has stunning views not just of the Ionian Sea, but also of Mt. Etna volcano and the Greek Theatre of Taormina, a historical landmark. Famous guests, including our chic clients, who have shared their praise include Audrey Hepburn, Elizabeth Taylor and Sophia Loren, King Edward VIII and Oscar Wilde. History, art, and delicious food – everyone loves Italy, even if you are island based. Sicily’s luxury hotel scene has been enriched in the last few years, by the classic Belmond properties, Grand Hotel Timeo, and Villa Sant’Andrea, as well as newer hotels Il san Corrado di Noto and Rocco Forte Hotel Villa Igiea. Imagine two weeks crisscrossing the island – I once settled into a village for an inspiring week in summer to participate in a David Tanis cooking school.

Italian charisma, is that redundant?

Belmond Grand Hotel Timeo, Sicily
Sicily

Spring Summer or Autumn in Paris? – if you haven’t booked yet, get out your candle’s, rosary, and Bhutanese prayer beads. The Rugby World Cup train visits 51 cities in France during a 4-month Journey.  Veuillez m’excuser” – please accept my apologies if you have not reserved Paris yet. One of our savviest sophisticated couples will spend a glorious month as Parisians at La Réserve Apartments. At home in Paris with the Eiffel Tower as your neighbor.

Sleekly neutral and lavishly roomy, the first-class serviced apartments facing the Eiffel Tower, are perfect for travelers wanting to blend as chic locals, invite the entourage. This is not Emily in Paris! Carry your cashmere and smart walking shoes.

La Réserve Apartments, Paris
La Réserve Apartments, Paris

Bhutan was one of my most glorious adventures ever. Slowly western culture will invade and diffuse the pureness of the Happiest Kingdom. Visit before the traditional values, beliefs are modified. Nothing prepared me for my Journey to this tiny Himalayan country, memories still wash over me in waves. Staying in five individual Amankora properties, meeting gentle and kind locals, hiking through mountain landscapes unlike any other, dining on local delicious delicacies, wandering through colorful ancient temples, and learning Bhutanese customs. With the recent opening of the Trans Bhutan Trail, a 250-mile sacred hiking trail for the first time in 60 years, more hikers will be drawn to this mountain Paradise!

Captivated by rich history and ancient culture? Egypt is overrun by Americans this year, plan now for next spring or fall. In sharing once in a lifetime adventures, it’s hard to ignore the allure of Africa and the Middle East, and in particular, Egypt – the pyramids are still magnificently standing, having withstood every imaginable world crisis. The history, the pyramids, the sphinx, and the ancient burial tombs all standing amid a hectic twenty first century life.

Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do.

Morocco – if you read my posts, you appreciate my obsession! Our clients are following my lead, as is most of America, Morocco is one of The Hottest travel destinations. Book in advance for the best five-star properties and stand by in fall, as I uncover the new luxury hotels in Tangier and visit a small riad in the Atlas Mountain’s – opened by well-known Marrakech hotelier, giving Kasbah Tamadot a little healthy hotel competition.

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Also, on the hot list is Colombia. With world-class coffee plantations, amazing beaches to the north and west, remarkable dining, rich history, and friendly people, Colombia tourism is exploding. Colombia’s diversity runs from mountain peaks to tropical grasslands, from spectacular museums and private art collections to coffee plantations, from ancient history to natural wonders.

Ancient mysteries come to life in cities rife with culture and charm. Near the city of Agustin more than 500 life-sized carved volcanic stone figures and tombs litter the Forest of Statues, amid native trees and flowers.

Four Seasons Vasa Medina Bogota

Cartagena has become one of South America’s most vibrant cities – and the undoubted queen of Columbia’s northern coast. Offering old-world luxury, exquisite fine-dining options, and a hip nightlife. Having witnessed 500 years of piracy, wars and slavery, Cartagena’s Walled City is steeped in history. Every house and street here have meaning – right down to the intricate door handles used to signal your hierarchy in society.

Iglesia de San Pedro Claver, Cartagena

Colombia’s capital of Bogota is rich with vitality, a blend of world-class restaurants, and sophisticated shopping. The energy and creativity of Colombia’s capital city are best experienced with a stay at Four Seasons Hotel Bogotá. In the buzzing Zona Rosa area, find yourself just steps away from the city’s best shopping, nightlife, and cafés, then come back to settle in at the intimate, modern Hotel, where contemporary elegance is found everywhere from the spacious suites to the perfectly poured Colombian espresso.

More than 99.5% of Colombians speak Spanish. Oh dear, un poquito Español!