Firmdale Hotels Whimsy at The Warren New York

I’ll never forget my first stay at the vibrant Crosby Street Hotel in New York. In the 80’s and 90’s, SoHo enjoyed a definitive urban renewal phase, still a bit industrial gritty, but utterly charming and convenient for wandering the hip fashion boutiques and trendy restaurants, before chain stores and street vendors.

Crosby Street New York

SoHo is known for its elegant cast-iron-facades and wide cobblestone streets; the neighborhood is also an atmospheric locale for fashionable crowds clustering at high-end restaurants and nightlife hotspots. Crosby Street opened in 2009, the son of my NY friends was graduating from private school and after I had stayed with them so many times in NY, it was the perfect venue to host the family in the magnificent whimsical drawing room at Crosby Street. I felt so like a New Yorker!

The Kemp family has followed a playful pattern of successful ultra charming hotels. Oozing in bold colors and pattern heavy interior design by Kit Kemp, each hotel reflects a fresh, contemporary style. I’ve stayed in almost all of them, and we’ve reserved most as well!  Picture a Champagne sunset in New York from a wide terrace, brilliant glistening glass reflecting the sun as it drops between skyscrapers. Firmdale Groupies, yes, we certainly are of that Persuasion!

One repeated component of the imaginative hotels is floor to ceiling metal paned windows in the bedrooms, a trademark look, allowing tons of natural light and views of the neighborhood. Some bedrooms lead to small terraces, I’ve hosted Sunset champagne gatherings at The Whitby in New York! In the heart of midtown, what better location?

I’m known for taking months long sojourns performing site inspections, long wanderings around London and Scotland. Blurring time zones and cities. I awoke one morning, rolled over to look out the metal paned windows and thought I was at Crosby Street, but I was in London – the windows are exact – and the brick warehouse in the distance appeared to be SoHo…There is a Firmdale Hotel for every taste in London a Caribbean hideaway in St. James, Barbados and now a new property in Manhattan.

I’m looking forward to a stay at the newest Firmdale offering Warren Street in New York – enroute to Milano for a conference. Situated in the vibrant and creative Tribeca neighborhood,

Warren Stret Rooftop New York

Warren Street Hotel is a celebration of contemporary art and design, with every inch joyfully infused with Kit Kemp’s sense of fun and love of storytelling.

Each of the hotel’s 69 bedrooms, suites and residences are individually designed, some with beautifully landscaped private terrace gardens and spectacular skyscraper views of lower Manhattan and the Hudson River.

Since opening in February, the hotel has been awarded One Michelin Key, joining a small handful of hotels across the U.S. with this unique stamp of approval. Warren Street Hotel is in Tribeca, a vibrant neighborhood that’s a joy to explore. Head out from the hotel and you’ll find cobbled streets, restored red brick warehouses, artists’ studios, small galleries, independent shops and locally loved restaurants in New York’s Financial District.

My stay will be at the first days of another six-week sojourn, so there should be no confusion as to where I am when I wake up!

Firmdale Hotles offer delicious dining and cocktail bars, guest only screening rooms, and in London, a bowling alley at Ham Yard, the Croc. The Croc houses an original 1950’s bowling alley, stylish lounge, bar and dance floor. Back-lit bowling balls, vintage bowling shoes and bowling pin lamps sit alongside two large scale Howard Hodgkin artworks. The silver baby grand piano and South African made sofas give a lounge feel. Bowler’s bowl into a suspended brick wall with flickering lights and can choose to have UV pins and shoelaces.

Committed to the arts in each destination, enjoy a Private Art Walk in New York, with Willow Kemp in Spring 2025. Join Firmdale Hotels’ Art Ambassador & Design Director on a tour of the hotel’s impressive art collection and visit exciting local galleries, followed by afternoon tea in The Orangery.

Whimsy and colorful décor in bustling city locations, a collection of eleven five-star properties, we love them all. Personal service, stylish suites abound, luxury from a brand that doesn’t take itself too seriously!

Highly Recommend All Firmdale Hotels!

Crosby Street Hotel – Welcome Back!

July saw the reopening of the Crosby Street Hotel in New York. Kit Kemp’s London and New York properties are high on our list of favorite hotels. At Crosby Street, step into the light and airy lobby, home to Kit Kemp’s art collection, including works by Callum Innes and Jaume Plensa.  Firmdale Properties has two iconic properties in New York, besides Crosby Street their Midtown property is The Whitby Hotel. I frequently recommend and stay at Crosby Street Hotel set back off the Soho cobblestone streets and I always recommend it to my client families…teens can wander and shop, plus endless dining nearby. Firmdale Hotel Group is owned by Kit and Tim Kemp, their roster of properties includes eight stylish hotels in London. An interior designer, Kit Kemp creates all the interiors for their properties.

Crosby Street Hotel library

Besides marvelous dining spaces and friendly beyond helpful staff, I adore the whimsy of the eclectic design in all of the Firmdale properties. Attention grabbing design tempting you to linger.  Kit Kemp mixes patterns and colors like a genius sorcerer and I feel is impossible to duplicate! Turkish rugs, Jim Thompson fabrics, Mexican Otomi embroidery – the rooms and public spaces are a riot of color and texture that beautifully blend into a cohesive look. Charm is a touchstone Firmdale characteristic and they have it down to a science, a charming idiosyncratic science.You should know, the hotels all have the trademarked steel Crittall windows, enormous floor to ceiling windows unlike any other hotel windows, allowing brilliant light to flood the room. The rooms are similar in style to their other properties in the sense that Kit Kemp is a master of pattern mixing with a myriad of colors, yet it looks sensational and unique.

Kit Kemp's - Design Thread

Design Themes. From the latest Kit Kemp newsletter, where she provides background on her inspiration.

DON’T be afraid to make a statement. Found fabrics come in many forms, depending on origin, technique or era. Often, found textiles feature delicate and pretty designs, but sometimes you might be lucky enough to find a punchy and powerful design, like this traditional Mexican Otomi embroidery.

DO use the fabric as your starting point. When you have a fabric you love and want to bring it to life in a scheme, it’s always a good idea to pick colors from the textile itself. Think of the fabric as the blueprint for the rest of the space and grow the identity from there. Carefully building on the colors will help to create a cohesive and balanced room. 

DON’T shy away from mixing and matching. The joy and beauty of using found or vintage fabrics is that they can have imperfections that make them feel more unique. Play into the imperfect by using a combination of similar fabrics. Kilim rugs are one of my favorite fabrics to collect. One afternoon, whilst browsing our design library, I realized I had a small collection of hot pink and orange pieces. I had just enough to cover my dining chairs at home, so they went straight off to the upholsterer. It doesn’t matter that they are all slightly different, the mix and match creates intrigue.

DO pay homage to your fabric. Play into the origins of your antique textiles to create a scheme that tells a story. This beautiful antique needlepoint on the ottoman is wonderfully traditional and tells a tale of age-old craft techniques. In another celebration of traditional techniques, we used this Bogolan mud cloth textile from Mali on the little chair in Crosby Street Hotel‘s lobby. Paired with the Ardmore sofa from South Africa, it brings together different references as a small celebration of the African continent.

The library, Crosby Street Hotel

DON’T overlook the potential for wear and tear. Using antique textiles often means the fabric might be fragile. There could be embroidery, embellishment, or the textile itself may have lost its luster over time.

If it is a more delicate fabric, we recommend using it in a location that will get less wear and tear. My trick is to always use more intricate fabrics on accent chairs in spaces where people are only passing through.

In the lobby at Crosby Street Hotel we have two antique Suzani textiles on our wing chairs. They are real statement pieces and although they get occasional use, they are safe from the weathering of a drawing room chair. More Kit Kemp design advice.

Crosby Street Hotel lobby

I love a story behind hotel properties and every one of the Firmdale properties express multiple stories. I feel I am in a very exotic location in each hotel. Kit Kemp’s design sense involves an explosion of patterns, colors and textures. She is an expert at making remote acquisitions work in her varied interiors, and she possesses an enviable flair for interspersing collectibles, like an 18th-century Swedish cupboard or an antique Suzani into her projects. From one of her books, and I have all of them: pieces that tell a unique story—maybe of a person or a time in history, of a particular handcrafted technique, or even just something with a combination of color or pattern.

My first impulse in a Firmdale property, is to kick off my shoes and plop into one of the plush chairs or hop atop the extremely comfy sleep inducing Beautyrest bed, layered in colorful multiple patterns, sensory overload perhaps, but eclectic design with immense style. The rooms envelope you, blissful fun, distinctive style combined with luxury and excellent amenities, a gallery in a sense. The bathrooms are quite large; and most have massive stand-alone silver soaking tubs and oversize double sinks. Small well-lit walk in closets eliminate your travel detritus and contain a well-stocked mini bar.

Traditionally, Firmdale properties are designed in the style of a stately English country home, I realize those are opposite terms; the sitting rooms and libraries for guests are designed in the style of ‘to the manner born’, however, the décor is cozy and comfy and very inviting. Imagine a private guest space i.e. the drawing room with an honor bar, merely write down on the pad that you were the one who quaffed the Perrier chilling in the ice-bucket…Brits who appreciate common courtesy and expect honor.

Many years ago, my stay at the Crosby Street Hotel included hosting my local friends in between their son’s high school graduation events. The grand ‘library’ of the Crosby Street was the picture-perfect place to flock, staff replacing bottles of bubbly, passing scrumptious snacks, peeking in often to see if we needed care, I’ve never felt more at home.

The Library, Crosby Street Hotel, New York

Full service, including suggestions for what to do, where to go in the neighborhood! Crosby Street Hotel.

Welcome back Crosby Street Hotel, when we are allowed to travel again, New York fall weather will beckon me back.

Crosby Street Hotel, New York. Crosby The Cat 12-foot bronze cat sculpture from the Colombian figurative artist and sculptor, Fernando Botero.

Art at Crosby Street Hotel