Uruguay Chic Bohemian Playa

Bohemian Beach Break – Playa Vik

Escape to a truly remarkable private retreat on the beach in the village of José Ignacio. Playa Vik along with its sister property, Estancia Vik, has secured José Ignacio’s reputation as Uruguay’s premier international destination.

Wake up at 11 am and realize there are 11 hours of sunshine awaiting you.


Laid back luxury looms!

Imagine feeling the warm sand under your feet, people watching: South America’s jet-set. From the cantilevered pool, gaze at whales frolicking off the beach on their annual migration. The endless open beaches are perfect for an afternoon of horseback riding, or paddling a hand hewn canoe down a river teeming with fish, round a corner to see a flock of flamingos take flight! Most excellent surfing nearby. Practice you tennis or golf before the sun drops down on the lagoon – or just plop on the beach and wait for the bonfire and dinner served under millions of stars!

José Ignacio is renowned for its pristine beaches, rugged landscape, exceptional sunsets and relaxed, luxurious bohemian style. The hotel Vik faces west with sweeping views across the Southern Atlantic Ocean and Playa Mansa, also known as the “calm beach” and features 19 suites all uniquely decorated with contemporary Uruguayan and international art. Playa Vik is located on the most coveted point of the Uruguayan coastline, with a panoramic view of the landscape and ocean beyond just 12 miles northeast of Punta del Este.

Guests are invited to enjoy sister property, Estancia Vik, just five miles away, a traditional Spanish colonial retreat situated on 4,000 acres. The two properties work in tandem, offering a coastal, beachfront experience at Playa Vik and a country ranch retreat in the rolling oceanfront hills of José Ignacio at Estancia Vik. This unique juxtaposition of landscapes was the inspiration behind the two properties, allowing guests to experience the incredible diversity of Uruguay. Playa Vik and Estancia Vik are a celebration of this majestic setting, and provide not only a unique sense of place, but give guests an unparalleled entrée into the culture, art, design and nature of Uruguay.

Say Yes!